Check your website before you pay to fix it
Why does nobody enquire through your website? Five things you can check yourself, in an afternoon, before you pay anybody to change anything.
Guides
Case studies, and how to use research
Two kinds of thing here. A case study is a real finding, and every number in it is read from the research as the page loads. A guide is about how to commission and read research at all — useful whether or not you ever hire anybody.
How to tell a finding from a confident sentence
Most research reports are easy to read and hard to check. The sentences that were verified and the sentences that merely sound right are written in the same voice, set in the same type, and sit in the same paragraph. This is how to tell them apart — in a report we wrote or one somebody else did — and what to ask for before you commission the next one.